Back to catalog
Generative mediaIntermediate

AI for Designers

Putting image generation into a working design process: where it pays off, where it gets in the way, and how to hand the result to a client

AI for Designers

About this course

A course for designers who already know their craft and now have to decide what to do with generative tools. Not a gallery of pretty pictures, but a working method. Where generation saves real hours — moodboards, reference hunting, composition studies, placeholders, backgrounds, textures — and where it quietly costs more than doing the job by hand, which is everywhere precision lives: typography, identity, interfaces, anything measured in pixels.

We take an image prompt apart slot by slot — subject, composition, camera, light, material, style, mood — and show why the word 'beautiful' changes nothing. Then the controls that actually steer the result: aspect ratio, reference images and their influence, seed and reproducibility. Then repairing a frame instead of rerolling, editing instead of regenerating, and holding one style across a whole series of materials.

The last module is the unglamorous part: turning a generation into a production file, and the conversation about rights — who owns the output under the service terms, what commercial use risks, why generating in the style of a living artist is the most dangerous shortcut in the toolbox, and what is fair to tell a client. Tools are named, version numbers are not: they change every few months, the principles do not.

Course curriculum

  1. Generation inside a real design process

    What the model does with your words, which tasks it genuinely speeds up, and the failures it repeats no matter which generator you open.

    • 1.Tools change, the principles do not10 min
    • 2.Where it saves hours, and where it eats them13 min
    • 3.What it reliably gets wrong14 min

  2. Anatomy of an image prompt

    The slots a picture request is made of, the words that actually steer it, and the controls that decide framing, influence and repeatability.

    • 1.Subject, composition, camera, light, material, mood16 min
    • 2.Why 'beautiful' is not an instruction12 min
    • 3.Controlling the result: ratio, references, weight, seed15 min

  3. Iteration, editing and a consistent series

    Repairing a frame instead of rerolling, editing what already works, and holding one style across a dozen deliverables.

    • 1.Repairing a frame instead of rerolling12 min
    • 2.Editing beats regenerating13 min
    • 3.One style across a whole series14 min

  4. Production, rights and the client

    Turning a generation into a file you can deliver, and having the conversation about ownership, risk and honesty before it is forced on you.

    • 1.Generation is a source file, not a final file15 min
    • 2.Rights, clients and honesty16 min